American Heritage University of Southern California

BB-303 Information Systems Management

Contemporary Issues in Information Systems uses a mixture of textbook assignments, cases, and Internet research to highlight the key issues faced by managers in developing global IS and IT strategies. The material will develop an understanding of market assessment and market entry issues. It will...more

  • Course ID: BB 303
  • Start Date: 05/01/2017
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

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Contemporary Issues in Information Systems uses a mixture of textbook assignments, cases, and Internet research to highlight the key issues faced by managers in developing global IS and IT strategies. The material will develop an understanding of market assessment and market entry issues. It will equip the student with an appreciation for the idiosyncrasies involved with the planning and implementation of marketing, along with the marketing mix strategies that come into play. The student will be exposed to both domestic and international aspects and issues related to marketing which will help to develop the problemsolving skills that are required for this style of business.

Aitua Ogiamien Adjunct Faculty

Mr. Aitua Ogiamien has over 15 years of experience in the fields of technology and business. Starting his own business in 2003, he managed a referral-only-based consultation company that assisted s

  • Discuss why it is important to study and understand information systems.
  • Distinguish data from information and describe the characteristics used to evaluate the quality of data.
  • Identify the major steps of the systems development process and state the goal of each.
  • Describe some of the threats that information systems and the Internet can pose to security and privacy.
  • Define the term “competitive advantage” and identify the factors that lead firms to seek competitive advantage.
  • Discuss strategic planning for competitive advantage.
  • Describe three methods for assessing the financial attractiveness of an information system project.
  • Define the types of roles, functions, and careers available in the field of information systems.