American Heritage University of Southern California

BB-324 Principles of Marketing

Principles of Marketing takes a practical, managerial approach to marketing. The course will provide practical examples and applications, illustrating the major decisions that a marketing manager would face in their efforts to balance the organization's objectives and resources against needs ...more

  • Course ID: BB 324
  • Start Date: 10/02/2017
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

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Principles of Marketing takes a practical, managerial approach to marketing. The course will provide practical examples and applications, illustrating the major decisions that a marketing manager would face in their efforts to balance the organization's objectives and resources against needs and opportunities in the marketplace. The course reveals the drama of modern marketing, and utilizes current and recent examples of real-world marketing problems and solutions to drive home the concepts and bring marketing to life. Students will receive a comprehensive, innovative, managerial, and practical introduction to marketing in a straightforward, easy to understand presentation

Aitua Ogiamien Adjunct Faculty

Mr. Aitua Ogiamien has over 15 years of experience in the fields of technology and business. Starting his own business in 2003, he managed a referral-only-based consultation company that assisted s

  • Define marketing, explain how it creates utility, and describe its role in the global marketplace.
  • Contrast marketing activities during the five eras in the history of marketing.
  • Explain the importance of avoiding marketing myopia.
  • Describe the characteristics of no-for-profit marketing.
  • Distinguish between strategic planning and tactical planning.
  • Explain how marketing plans differ at various levels in an organization.
  • Identify the steps in the marketing planning process.
  • Identify the basic elements of a marketing strategy.