American Heritage University of Southern California

BB-355 Business Policy and Strategy

This course aims at developing a students critical thinking business skills. This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of ap...more

  • Course ID: BB 355
  • Start Date: 05/03/2019
  • Duration: 8 Weeks
  • Method of Instruction: Online

Units: 3

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This course aims at developing a students critical thinking business skills. This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics. Special emphases are given to the integration and coordination of the functional areas within the enterprise. The case method will be used to provide practical experience in analysis and decisionmaking in the solution of business problems.

  1. Critical Thinking: Students will clearly show the existence of actively conceptualizing, applying, evaluating the information gathered to various aspects of business challenges by showing dependable and well-thought perspectives that drive change.
  2. Technology and Analytical: Students will clearly show the existence of understanding how businesses use digital technology to succeed and how to use the same technology to solve business challenges.
  3. Communications: Students will be able to demonstrate effective and practical communication to business situations, generate professional business documents, effectively collaborate in a team environment, and prepare and deliver effective oral presentations.
  4. Application & Evaluation: Students will be able to apply critical thinking, technology and analytical and communication skills to business situations and formulate business strategies while effectively managing expected outcomes. 

The Big Picture

How this course ties into your program outcomes:

Critical Thinking Technological & Analytical Communication Application & Evaluation
 
D      

Legend:
I = Introduced
D = Developed
M = Demonstrated at the Mastery level suitable for graduation