American Heritage University of Southern California

BB-360 Sales Management and Social Media

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web. Students will explore how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and sm...more

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  • Start Date: 05/03/2019
  • Duration:
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This course looks at the channels of marketing, advertising, and communication that make up social media and the Web. Students will explore how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content and content sharing to create brand awareness and buzz. learn practical tips and techniques as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

David Carrasco Adjunct Faculty

B.A. Cal State University, Long Beach
M.B.A. Keller Graduate School of Management, Pomona, California 

  1. Critical Thinking: Students will clearly show the existence of actively conceptualizing, applying, evaluating the information gathered to various aspects of business challenges by showing dependable and well-thought perspectives that drive change.
  2. Technology and Analytical: Students will clearly show the existence of understanding how businesses use digital technology to succeed and how to use the same technology to solve business challenges.
  3. Communications: Students will be able to demonstrate effective and practical communication to business situations, generate professional business documents, effectively collaborate in a team environment, and prepare and deliver effective oral presentations.
  4. Application & Evaluation: Students will be able to apply critical thinking, technology and analytical and communication skills to business situations and formulate business strategies while effectively managing expected outcomes. 

The Big Picture

How this course ties into your program outcomes:

Critical Thinking Technological & Analytical Communication Application & Evaluation
 
D   D  

Legend:
I = Introduced
D = Developed
M = Demonstrated at the Mastery level suitable for graduation