American Heritage University of Southern California

BB-375 Advertising

Basic principles of advertising and their role in media and society. Includes advertising environment in the 21st Century, agency and client relationships, consumer behavior, ethics, and the role of research, creative appeals, and media selection in advertising effectiveness. Study of the organiz...more

  • Course ID: BB 375
  • Start Date: 08/24/2018
  • Duration: 8 Weeks
  • Method of Instruction: Online

Units: 3

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Basic principles of advertising and their role in media and society. Includes advertising environment in the 21st Century, agency and client relationships, consumer behavior, ethics, and the role of research, creative appeals, and media selection in advertising effectiveness. Study of the organization of the advertising profession.

Aitua Ogiamien Adjunct Faculty

Mr. Aitua Ogiamien has over 15 years of experience in the fields of technology and business. Starting his own business in 2003, he managed a referral-only-based consultation company that assisted s

  1. Critical Thinking: Students will clearly show the existence of actively conceptualizing, applying, evaluating the information gathered to various aspects of business challenges by showing dependable and well-thought perspectives that drive change.
  2. Technology and Analytical: Students will clearly show the existence of understanding how businesses use digital technology to succeed and how to use the same technology to solve business challenges.
  3. Communications: Students will be able to demonstrate effective and practical communication to business situations, generate professional business documents, effectively collaborate in a team environment, and prepare and deliver effective oral presentations.
  4. Application & Evaluation: Students will be able to apply critical thinking, technology and analytical and communication skills to business situations and formulate business strategies while effectively managing expected outcomes. 

The Big Picture

How this course ties into your program outcomes:

Critical Thinking Technological & Analytical Communication Application & Evaluation
 
I&D I&D I&D I&D

Legend:
I = Introduced
D = Developed
M = Demonstrated at the Mastery level suitable for graduation