American Heritage University of Southern California

BB-415 Organizational Communication

This course is designed to give students a comprehensive view of communication, its scope, and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business com...more

  • Course ID: BB 309
  • Start Date: 05/03/2019
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

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This course is designed to give students a comprehensive view of communication, its scope, and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication.

David Carrasco Adjunct Faculty

B.A. Cal State University, Long Beach
M.B.A. Keller Graduate School of Management, Pomona, California 

  1. Critical Thinking: Students will clearly show the existence of actively conceptualizing, applying, evaluating the information gathered to various aspects of business challenges by showing dependable and well-thought perspectives that drive change.
  2. Technology and Analytical: Students will clearly show the existence of understanding how businesses use digital technology to succeed and how to use the same technology to solve business challenges.
  3. Communications: Students will be able to demonstrate effective and practical communication to business situations, generate professional business documents, effectively collaborate in a team environment, and prepare and deliver effective oral presentations.
  4. Application & Evaluation: Students will be able to apply critical thinking, technology and analytical and communication skills to business situations and formulate business strategies while effectively managing expected outcomes. 

The Big Picture

How this course ties into your program outcomes:

Critical Thinking Technological & Analytical Communication Application & Evaluation
 
    D  

Legend:
I = Introduced
D = Developed
M = Demonstrated at the Mastery level suitable for graduation