American Heritage University of Southern California

MB-544 eBusiness

This course provides an introduction to many marketing uses of internet. This course is focusing on two components such: (a) Business is increasingly digital business , (b) The global economy is increasingly a knowledge economy. It will help students to understand the importance of information te...more

  • Course ID: MB 544
  • Start Date: 09/17/2018
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

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This course provides an introduction to many marketing uses of internet. This course is focusing on two components such: (a) Business is increasingly digital business , (b) The global economy is increasingly a knowledge economy. It will help students to understand the importance of information technologies and how IT can be used to identify, to analyze and to evaluate critical components of the knowledge economy.

Mr Gary Connelly Adjunct Faculty

Gary Connelly has been teaching in various colleges for over eight years in the fields of Management, Marketing, Accounting and Real Estate. Mr. Connelly has been working at various mid-level to ex

  • Appreciate the history of internet
  • Understand technical characteristics of the internet  
  • Analyze internet’s impact on costs and sales revenue
  • Evaluate the impact on consumers and workforce
  • Explain the theories that explain the success of e-business
  • Comprehend the impact of digital devide