American Heritage University of Southern California

BB-300 Introduction to Business

This course discusses why students should study business and a definition of business. It will explore the major types of economic systems and how a nation’s economy and productivity are measured. An examination of the major types of competition will also follow and finally, we discuss the ...more

  • Course ID: BB 300
  • Start Date: 04/25/2017
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

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This course discusses why students should study business and a definition of business. It will explore the major types of economic systems and how a nation’s economy and productivity are measured. An examination of the major types of competition will also follow and finally, we discuss the historical development of business in the United States and the challenges that businesses can expect to encounter in the future. 

David Carrasco Adjunct Faculty

B.A. Cal State University, Long Beach
M.B.A. Keller Graduate School of Management, Pomona, California 

  • Discuss what you must do to be successful in the world of business.
  • Define business and identify potential risks and rewards.
  • Define economics and describe the two types of economic systems: capitalism and command economy.
  • Identify the ways to measure economic performance.
  • Understand what is meant by business ethics.
  • Identify the types of ethical concerns that arise in the business world.
  • Discuss the factors that affect the level of ethical behavior in organizations.
  • Explain how ethical decision making can be encouraged.