American Heritage University of Southern California

BB-405 Business Research

This course will provide the most current and comprehensive coverage of business research. It will illustrate real-world research in management, marketing, finance, accounting, and other business areas. 

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  • Course ID: BB 405
  • Start Date: 11/01/2017
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

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This course will provide the most current and comprehensive coverage of business research. It will illustrate real-world research in management, marketing, finance, accounting, and other business areas. 

David Carrasco Adjunct Faculty

B.A. Cal State University, Long Beach
M.B.A. Keller Graduate School of Management, Pomona, California 

  • Understand how research contributes to business success.
  • Know how to define business research.
  • Understand how research activities can be used to address business decisions.
  • Appreciate the way that technology and internationalization are changing business research.
  • Know and distinguish the concepts of data, information and intelligence.
  • Understand the four characteristics that describe data.
  • Know the purpose of research in assisting business operation.
  • Know what a decision support system is and does.