American Heritage University of Southern California

BB-411 Business Policy and Strategy

Introduce the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition with the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY CONCEPTS PLUS, Third Edition. This book clearly demonstrates to your s...more

  • Course ID: BB 411
  • Start Date: 12/04/2017
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

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Introduce the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition with the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY CONCEPTS PLUS, Third Edition. This book clearly demonstrates to your students what today's most successful firms already know--how solid management strategy equals the decisive actions necessary to create sustainable competitive advantage. Written by strategy leaders recognized for their reliability and currency, this concise text's strong conceptual foundation highlights the latest strategic management research and cutting-edge practices. Students learn from both successes and failures in this action-oriented book as they examine the impact of business strategy in familiar firms and learn from the mistakes of those who failed to apply the strategic process. This edition's unique applied learning approach guides students, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. Students develop practical workplace skills as UNDERSTANDING BUSINESS STRATEGY CONCEPTS PLUS, Third Edition's powerful cases, experiential exercises, and videos from world business leaders reinforce how solid strategy leads to responsive actions that separate successful firms from those that fail. 

David Carrasco Adjunct Faculty

B.A. Cal State University, Long Beach
M.B.A. Keller Graduate School of Management, Pomona, California 

  • Define strategic management.
  • Discuss why firms use the industrial organization model to analyze their external environment.
  • Discuss why firms use the resource-based view of the firm model to analyze their internal environment.
  • Define stakeholders and understand their importance.  Explain the work of strategic leaders.