American Heritage University of Southern California

BB-310 Fundamentals of Marketing and Sales

This course helps students understand marketing by developing the critical thinking and communication skills required in modern business marketing. A student will also be introduced to the technical, analytical, application and assessment of marketing techniques and theories.

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  • Course ID: BB 324
  • Start Date: 05/03/2020
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

Core  Course

This course helps students understand marketing by developing the critical thinking and communication skills required in modern business marketing. A student will also be introduced to the technical, analytical, application and assessment of marketing techniques and theories.

Aitua Ogiamien Adjunct Faculty

Mr. Aitua Ogiamien has over 15 years of experience in the fields of technology and business. Starting his own business in 2003, he managed a referral-only-based consultation company that assisted s

At the completion of this course, a student will be able to:

  1. Define marketing and its development as a field in business.
  2. Describe the key concepts in the four variables in the marketing mix: product, price, place, and promotion and apply the knowledge to real-life scenarios.
  3. Recognize the sales process.
  4. Discuss the importance of reaching and communicating with specific target markets.
  5. Identify technology used in modern business marketing.
  6. Summarize the ethical issues involved in marketing and sales.

The Big Picture

How this course ties into your program outcomes:

Business Knowledge Critical Thinking Communication Technology Ethics
 
I & D D D D D

Legend:
I = Introduced
D = Developed
M = Demonstrated at the Mastery level suitable for graduation