American Heritage University of Southern California

BB-345 Euntreprenuership

This course introduces students to the opportunities and challenges associated with the creation and management of entrepreneurial and small organizations. This course discusses innovative and contemporary approaches in addressing areas such as: starting, acquiring a business, succeeding in busin...more

  • Course ID: BB 345
  • Start Date: 11/06/2022
  • Duration: 8 Weeks
  • Method of Instruction: Online

Units: 3

Elective  Course

This course introduces students to the opportunities and challenges associated with the creation and management of entrepreneurial and small organizations. This course discusses innovative and contemporary approaches in addressing areas such as: starting, acquiring a business, succeeding in business, and franchising a small business venture. The course also provides the foundation for small business and an overview of business concepts, including topics such as: theories of entrepreneurship, types and characteristics of entrepreneurship, the business life cycle, entrepreneurial economics, accounting and financial management, legal issues, marketing research and planning, human resource management, ethics and social responsibility, product and service research development and acquisition, and the use of technology.

David Carrasco Adjunct Faculty

B.A. Cal State University, Long Beach
M.B.A. Keller Graduate School of Management, Pomona, California 

At the completion of this course, a student will be able to:

  1. Demonstrate proficiency in the fundamental business principles and practices that enable successful firms to operate in domestic and global environments.
  2.  Demonstrate critical thinking and analysis skills that solve business problems in a real-world context.
  3. Demonstrate effective Communication through the delivery of written and oral presentations.
  4.  Specify the role of technology as a strategy for competitive advantage in business.
  5. Identify ethical issues that impact business decisions from economic, political, legal, and social perspectives.

The Big Picture

How this course ties into your program outcomes:

Business Knowledge Critical Thinking Communication Technology Ethics
 
D D - - -

Legend:
I = Introduced
D = Developed
M = Demonstrated at the Mastery level suitable for graduation