American Heritage University of Southern California

BB-355 Leadership

This course aims at developing a students critical thinking business skills. This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of ap...more

  • Course ID: BB 355
  • Start Date: 03/05/2023
  • Duration: 8 Weeks
  • Method of Instruction: Online

Units: 3

Elective  Course

This course aims at developing a students critical thinking business skills. This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics. Special emphases are given to the integration and coordination of the functional areas within the enterprise. The case method will be used to provide practical experience in analysis and decisionmaking in the solution of business problems.

At the completion of this course, a student will be able to:

  1. Demonstrate proficiency in the fundamental business principles and practices that enable successful firms to operate in domestic and global environments.
  2.  Demonstrate critical thinking and analysis skills that solve business problems in a real-world context.
  3. Demonstrate effective Communication through the delivery of written and oral presentations.
  4.  Specify the role of technology as a strategy for competitive advantage in business.
  5.  Identify ethical issues that impact business decisions from economic, political, legal, and social perspectives.

The Big Picture

How this course ties into your program outcomes:

Business Knowledge Critical Thinking Communication Technology Ethics
 
- D D - -

Legend:
I = Introduced
D = Developed
M = Demonstrated at the Mastery level suitable for graduation