American Heritage University of Southern California

BB-415 Business Strategy

This course is designed to give students a comprehensive view of communication, its scope, and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business com...more

  • Course ID: BB 309
  • Start Date: 05/02/2021
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

Core  Course

This course is designed to give students a comprehensive view of communication, its scope, and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication.

David Carrasco Adjunct Faculty

B.A. Cal State University, Long Beach
M.B.A. Keller Graduate School of Management, Pomona, California 

At the completion of this course, a student will be able to:

  1. Identify business communication strategies and principles to prepare effective communication for business situations.
  2. Write and revise accurate business documents using computer technology.
  3. Communicate via electronic mail, the Internet, and other technologies.
  4. Deliver an effective oral business presentation through modern technology.

The Big Picture

How this course ties into your program outcomes:

Business Knowledge Critical Thinking Communication Technology Ethics
 
D D D D -

Legend:
I = Introduced
D = Developed
M = Demonstrated at the Mastery level suitable for graduation