American Heritage University of Southern California

MB-502 Global Marketing

This course provides a dynamic approach to competitive marketing strategy in domestic and global markets. Students will learn how to analyze customers and competitors and how to conduct country and product portfolio analysis to develop effective strategies over the product life cycle and in diffe...more

  • Course ID: MB 502
  • Start Date: 03/06/2022
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

Elective  Course

This course provides a dynamic approach to competitive marketing strategy in domestic and global markets. Students will learn how to analyze customers and competitors and how to conduct country and product portfolio analysis to develop effective strategies over the product life cycle and in different global markets. Strategies for market pioneers, late entrants, mature, and declining markets, as well as perspectives on the effects of cultural, political, economic, and institutional factors, are covered. This course is directed at students preparing for positions in global marketing strategy, consulting, and product and brand management.

Dr Edwin Adjunct Faculty

BS, MBA, MS.Ba, Ed.D., Human Performance at work, Marketing, Finance, University of Southern California

 

At the completion of this course, a student will be able to:

  1. Analyze customers and competitors and how to conduct country and product portfolio analysis to develop effective strategies over the product life cycle and in different global markets.
  2. Analyze the pros and cons of varies methods of effectively entering and operating in a foreign country.
  3. Analyze institutional, cultural and economic differences affecting business across regions of the world.
  4. Understand methods of communicating ideas to foreign markets.
  5. Explain the role of technology and how it influences global marketing.

The Big Picture

How this course ties into your program outcomes:

Business Knowledge Critical Thinking Communication Technology Ethics
 
- D D D D

Legend:
I = Introduced
D = Developed
M = Demonstrated at the Mastery level suitable for graduation