American Heritage University of Southern California

MB-504 Innovation and Entrepreneurship

This course examines successful strategies, business models, frameworks, funding, barriers and risks for introducing break-through products and services. Topics include business model innovation, strategic leadership, human centered and design-driven innovation, knowledge and change management.more

  • Course ID: MB 504
  • Start Date: 07/03/2022
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

Elective  Course

This course examines successful strategies, business models, frameworks, funding, barriers and risks for introducing break-through products and services. Topics include business model innovation, strategic leadership, human centered and design-driven innovation, knowledge and change management.

Mr Gary Connelly Adjunct Faculty

Gary Connelly has been teaching in various colleges for over eight years in the fields of Management, Marketing, Accounting and Real Estate. Mr. Connelly has been working at various mid-level to ex

At the completion of this course, a student will be able to:

  1. Identify common characteristics of successful entrepreneurs and ventures – startup and corporate.
  2. Identify a range of strategy options for growing an entrepreneurial venture and their strengths and weaknesses.
  3. Examine management issues for entrepreneurial ventures and appropriate risk management techniques.
  4. Analyze issues around culture and the impediments to entrepreneurship and innovation.
  5. Appraise the commercial aspects that feature in entrepreneurship and innovation – commercial understanding, people, funding, sales, marketing, financial analysis.
  6. Understand the different forms of entrepreneurship and innovation.
  7. Understand many of the mechanisms that make entrepreneurs successful.
  8. Understand concepts such as Minimal Viable Product, A/B testing, product market fit, the Business Model Canvas, the Value Proposition Canvas.
  9. Apply Design Thinking to a specific project.
  10. Apply the Lean Startup methodology to a project within a corporation.

The Big Picture

How this course ties into your program outcomes:

Business Knowledge Critical Thinking Communication Technology Ethics
 
D D D D -

Legend:
I = Introduced
D = Developed
M = Demonstrated at the Mastery level suitable for graduation