American Heritage University of Southern California

MB-518 Marketing Management

This course examines the role and importance of marketing in the firm and other organizations. The course will cover topics such as marketing plans/strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing, etc. This course will focus on strategies a...more

  • Course ID: MB 518
  • Start Date: 03/01/2020
  • Duration: 8 weeks
  • Method of Instruction: Online

Units: 3

Core  Course

This course examines the role and importance of marketing in the firm and other organizations. The course will cover topics such as marketing plans/strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing, etc. This course will focus on strategies and techniques in marketing management, application of prior material from marketing curriculum to problems and cases with emphasis on problem identification, evaluation of alternatives, and developing recommendations.

Virginia A Green1 Adjunct Faculty

Ph.D., Organization & Management, Capella University, M.B.A., Business Administration, Leadership & Technology, New York Institute of Technology, M.A., Business Administration, Leadership &

At the completion of this course, a student will be able to:

  1. Analyze customers and competitors and how to conduct country and product portfolio analysis to develop effective strategies over the product life cycle and in different global markets.
  2. Analyze the pros and cons of varies methods of effectively entering and operating in a foreign country.
  3. Analyze institutional, cultural and economic differences affecting business across regions of the world.
  4. Understand methods of communicating ideas to foreign markets.
  5. Explain the role of technology and how it influences global marketing.

The Big Picture

How this course ties into your program outcomes:

Business Knowledge Critical Thinking Communication Technology Ethics
 
- D D D -

Legend:
I = Introduced
D = Developed
M = Demonstrated at the Mastery level suitable for graduation