BB-355: Business Policy & Strategy
Course Description
This course aims at developing a student’s critical thinking business skills. This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics. Special emphases are given to the integration and coordination of the functional areas within the enterprise. The case method will be used to provide practical experience in analysis and decision making in the solution of business problems.
Course Learning Outcomes
At the completion of this course, a student will be able to:- Develop business landscaping mapping strategies
- Develop the critical thinking skills needed to perform external and internal analyses of organizations and their competitive environment.
- Demonstrate the ability to apply the management tools required and analyze the data generated from the tools to ascertain organizational performance.
- Demonstrate the ability to develop strategy formulation as part of a strategic management process comprising the three phases: diagnosis, formulation, and implementation.
Area of Focus
This course focuses on the the introduction of business knowledge
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This course is 8 weeks long. It is broken up into weekly modules
This is a 3-unit course. The units are required to complete the program.
The total cost for this BBA course is $450.0 Payment is paid in full.
The method of instruction for this BBA course is online.
Course Length
Total Units
Course Cost
Mode of Learning
This course is 8 weeks long. It is broken up into weekly modules
This a 3 unit course. The units are required to complete the program
The total cost for this BBA course is $450. Payment is paid in full
The method of instruction for this BBA course is online
Resourceful Program Info
Here you can review useful information about the BBA Program:
I chose American Heritage University of Southern California after dropping in on a few lectures. After speaking with a few other students and the administration staff, I knew attending this school would be an exciting journey. The best thing about this school - is how much they care!
The best part of the work while you study program offered by the University is the flexibility to build your career while you work, also the experienced lecturers with industry experiences sharing real-life scenarios which makes education more practical. When the Teachings becomes more vibrant with digital teachings, interactive sessions, real-life examples and case studies and you get to learn from leading industry experts on the weekends while you implement those teachings at your workplace during the weekdays gives a boost to your career.
While I started my career as a Business Development Executive in an IT firm at the beginning of the corporate integrated MBA program offered by American Heritage University of Southern California, my career took a big leap step by step achieving several goals during the journey and ending up as a Business Head while I completed the MBA program. Thanks to the American Heritage University of Southern California for designing this corporate integrated MBA program to benefit the individuals like me, helping me build my skill set and encouraged us to be Entrepreneurs.
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