Course Description

This course helps students understand marketing by developing the critical thinking and communication skills required in modern business marketing. A student will also be introduced to the technical, analytical, application, and assessment of marketing techniques and theories.

Course Learning Outcomes

At the completion of this course, a student will be able to:

  1. Define marketing and its development as a field in business.
  2. Describe the key concepts in the four variables in the marketing mix: product, price, place, and promotion, and apply the knowledge to real-life scenarios.
  3. Recognize the sales process.
  4. Discuss the importance of reaching and communicating with specific target markets.
  5. Identify technology used in modern business marketing.
  6. Summarize the ethical issues involved in marketing and sales.

Area of Focus

This course focuses on the the introduction of business knowledge

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Course Length

Total Units

Course Cost

Mode of Learning

This course is 8 weeks long. It is broken up into weekly modules

This a 3 unit course. The units are required to complete the program

The total cost for this BBA course is $450. Payment is paid in full

The method of instruction for this BBA course is online

Course Resources

BBA Student’s
Testimonials

I chose American Heritage University of Southern California after dropping in on a few lectures. After speaking with a few other students and the administration staff, I knew attending this school would be an exciting journey. The best thing about this school – is how much they care!
Amina Shabir
Amina ShabirManager at Apple, In
The best part of the work while you study program offered by the University is the flexibility to build your career while you work, also the experienced lecturers with industry experiences sharing real-life scenarios which makes education more practical. When the Teachings becomes more vibrant with digital teachings, interactive sessions, real-life examples and case studies and you get to learn from leading industry experts on the weekends while you implement those teachings at your workplace during the weekdays gives a boost to your career.
Paravastu Kavya
Paravastu KavyaInternational Student, GEMS B
While I started my career as a Business Development Executive in an IT firm at the beginning of the corporate integrated MBA program offered by American Heritage University of Southern California, my career took a big leap step by step achieving several goals during the journey and ending up as a Business Head while I completed the MBA program.  Thanks to the American Heritage University of Southern California for designing this corporate integrated MBA program to benefit the individuals like me, helping me build my skill set and encouraged us to be Entrepreneurs.
Malcolm Vivek
Malcolm VivekInternational Student, GEMS B
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