Course Description

This course introduces students to the opportunities and challenges associated with the creation and management of entrepreneurial and small organizations. This course discusses innovative and contemporary approaches in addressing areas such as: starting, acquiring a business, succeeding in business, and franchising a small business venture. The course also provides the foundation for small business and an overview of business concepts, including topics such as theories of entrepreneurship, types, and characteristics of entrepreneurship, the business life cycle, entrepreneurial economics, accounting, and financial management, legal issues, marketing research, and planning, human resource management, ethics and social responsibility, product and service research development and acquisition, and the use of technology.         

Course Learning Outcomes

At the completion of this course, a student will be able to:

  1. Describe the characteristics of a successful entrepreneur
  2. Outline the stages of the entrepreneurial process
  3. Describe the evaluation of the market for a new venture
  4. Outline ways to structure the venture
  5. Discuss the strategic planning process for an entrepreneur
  6. Describe the operational and financial planning needed for a new venture
  7. Outline how an entrepreneur develops and employs a business plan

Area of Focus

This course focuses on the the introduction of business knowledge

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Course Length

Total Units

Course Cost

Mode of Learning

This course is 8 weeks long. It is broken up into weekly modules

This a 3 unit course. The units are required to complete the program

The total cost for this BBA course is $450. Payment is paid in full

The method of instruction for this elective BBA course is online

Course Resources

BBA Student’s
Testimonials

I chose American Heritage University of Southern California after dropping in on a few lectures. After speaking with a few other students and the administration staff, I knew attending this school would be an exciting journey. The best thing about this school – is how much they care!
Amina Shabir
Amina ShabirManager at Apple, In
The best part of the work while you study program offered by the University is the flexibility to build your career while you work, also the experienced lecturers with industry experiences sharing real-life scenarios which makes education more practical. When the Teachings becomes more vibrant with digital teachings, interactive sessions, real-life examples and case studies and you get to learn from leading industry experts on the weekends while you implement those teachings at your workplace during the weekdays gives a boost to your career.
Paravastu Kavya
Paravastu KavyaInternational Student, GEMS B
While I started my career as a Business Development Executive in an IT firm at the beginning of the corporate integrated MBA program offered by American Heritage University of Southern California, my career took a big leap step by step achieving several goals during the journey and ending up as a Business Head while I completed the MBA program.  Thanks to the American Heritage University of Southern California for designing this corporate integrated MBA program to benefit the individuals like me, helping me build my skill set and encouraged us to be Entrepreneurs.
Malcolm Vivek
Malcolm VivekInternational Student, GEMS B
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