This course looks at the channels of marketing, advertising, and communication that make up social media and the Web. Students will explore how these tools fit into a company’s traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. learn practical tips and techniques as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.
Course Learning Outcomes
At the completion of this course, a student will be able to:
- Discuss the evolution of social media marketing and identify its impact on business.
- Describe social media goals to achieve successful online campaigns.
- Explain how to develop effective social media marketing strategies for various types of industries and businesses.
- Identify the major social media marketing portals that can be used to promote a company brand, product, service, or person.
Area of Focus
This course focuses on the the introduction of business knowledge
Start your educational journey by applying today. We are currently accepting applications
Mode of Learning
This course is 8 weeks long. It is broken up into weekly modules
This a 3 unit course. The units are required to complete the program
The total cost for this BBA course is $450. Payment is paid in full
The method of instruction for this elective BBA course is online
I chose American Heritage University of Southern California after dropping in on a few lectures. After speaking with a few other students and the administration staff, I knew attending this school would be an exciting journey. The best thing about this school – is how much they care!
Amina ShabirManager at Apple, In
The best part of the work while you study program offered by the University is the flexibility to build your career while you work, also the experienced lecturers with industry experiences sharing real-life scenarios which makes education more practical. When the Teachings becomes more vibrant with digital teachings, interactive sessions, real-life examples and case studies and you get to learn from leading industry experts on the weekends while you implement those teachings at your workplace during the weekdays gives a boost to your career.
Paravastu KavyaInternational Student, GEMS B
While I started my career as a Business Development Executive in an IT firm at the beginning of the corporate integrated MBA program offered by American Heritage University of Southern California, my career took a big leap step by step achieving several goals during the journey and ending up as a Business Head while I completed the MBA program. Thanks to the American Heritage University of Southern California for designing this corporate integrated MBA program to benefit the individuals like me, helping me build my skill set and encouraged us to be Entrepreneurs.
Malcolm VivekInternational Student, GEMS B
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.