Course Description

This course will provide an opportunity for students to establish or advance their understanding of research through a critical exploration of research language, ethics, and approaches. The course introduces the language of research, ethical principles and challenges, and the elements of the research process within a quantitative, qualitative, and mixed methods approach. Participants will use these theoretical underpinnings to begin to critically review the literature relevant to their field of interest and determine how research findings are useful in forming their understanding of their work, social, local, and global environment.

Course Learning Outcomes

At the completion of this course, a student will be able to:

  1. Identify the value of research in business.
  2. Define research, explain and apply research terms, describe the research process and the principal activities, skills, and ethics associated with the research process.
  3. Understand the importance of research ethics and relate research ethics to the research process.
  4. Understand the technical needs of both research and analysis of data.        

Area of Focus

This course focuses on the the introduction of business knowledge

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Course Length

Total Units

Course Cost

Mode of Learning

This course is 8 weeks long. It is broken up into weekly modules

This a 3 unit course. The units are required to complete the program

The total cost for this BBA course is $450. Payment is paid in full

The method of instruction for this BBA course is online

Course Resources

BBA Student’s
Testimonials

I chose American Heritage University of Southern California after dropping in on a few lectures. After speaking with a few other students and the administration staff, I knew attending this school would be an exciting journey. The best thing about this school – is how much they care!
Amina Shabir
Amina ShabirManager at Apple, In
The best part of the work while you study program offered by the University is the flexibility to build your career while you work, also the experienced lecturers with industry experiences sharing real-life scenarios which makes education more practical. When the Teachings becomes more vibrant with digital teachings, interactive sessions, real-life examples and case studies and you get to learn from leading industry experts on the weekends while you implement those teachings at your workplace during the weekdays gives a boost to your career.
Paravastu Kavya
Paravastu KavyaInternational Student, GEMS B
While I started my career as a Business Development Executive in an IT firm at the beginning of the corporate integrated MBA program offered by American Heritage University of Southern California, my career took a big leap step by step achieving several goals during the journey and ending up as a Business Head while I completed the MBA program.  Thanks to the American Heritage University of Southern California for designing this corporate integrated MBA program to benefit the individuals like me, helping me build my skill set and encouraged us to be Entrepreneurs.
Malcolm Vivek
Malcolm VivekInternational Student, GEMS B
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