The BBA Capstone is designed for students to reinforce business principles and master the Program Outcomes by participating in strategic business analysis.

The BBA capstone provides students with the opportunity to strategically apply the principal concepts and skills learned in each of their BBA program core courses to real-world business situations.  Students will gain the ability to articulate critical analysis to case studies and participate in a group project focusing on business plan development or an in-depth corporate analysis.  Students will prepare a recorded presentation of their project along with written analysis that will demonstrate appraisal of a business environment, an organization of business principles and the application of business strategy.

These goals are focused on the institution’s program learning outcomes that a student is expected to have mastered at the completion of the capstone course.

Course Learning Outcomes

At the completion of this course, a student will be able to:

1. Integrate and apply the skills and knowledge acquired in BBA core courses, including marketing, management, finance, accounting, and economics.
2. Apply management and organization principles to the formation and implementation of business strategies.
3. Describe and discuss management processes for planning, organizing, and controlling business activities.
4. Compare and evaluate ethical principles, personal and company values, and socially responsible management practices.
5. Formulate critical analysis of business strategy application in written and oral media.