Course Description

This course provides a dynamic approach to competitive marketing strategy in domestic and global markets. Students will learn how to analyze customers and competitors and how to conduct country and product portfolio analysis to develop effective strategies over the product life cycle and in different global markets. Strategies for market pioneers, late entrants, mature, and declining markets, as well as perspectives on the effects of cultural, political, economic, and institutional factors, are covered. This course is directed at students preparing for positions in global marketing strategy, consulting, and product and brand management.

 

Course Learning Outcomes

At the completion of this course, a student will be able to:

  1. Analyze customers and competitors and how to conduct country and product portfolio analysis to develop effective strategies over the product life cycle and in different global markets.
  2. Analyze the pros and cons of varies methods of effectively entering and operating in a foreign country.
  3. Analyze institutional, cultural and economic differences affecting business across regions of the world.
  4. Understand methods of communicating ideas to foreign markets.
  5. Explain the role of technology and how it influences global marketing.

Area of Focus

This course focuses on the the introduction of business knowledge

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Course Length

Total Units

Course Cost

Mode of Learning

This course is 8 weeks long. It is broken up into weekly modules

This a 3 unit course. The units are required to complete the program

The total cost for this MBA course is $750. Payment is paid in full

The method of instruction for this MBA course is online

Course Resources

MBA Student’s
Testimonials

I completed my Integrated MBA from Gems B school in the year 2017. It has been a life changing experience throughout the course as its one of the best platforms to learn while you earn.  American Heritage University & Gems B School designed a course which allowed me to have the theoretical knowledge while studying and applying the same on field at the same time.
Vinod Nair
Vinod NairMBA Graduate
While I started my career as a Business Development Executive in an IT firm at the beginning of the corporate integrated MBA program offered by American Heritage University of Southern California, my career took a big leap step by step achieving several goals during the journey and ending up as a Business Head while I completed the MBA program.  Thanks to the American Heritage University of Southern California for designing this corporate integrated MBA program to benefit the individuals like me, helping me build my skill set and encouraged us to be Entrepreneurs.
Malcolm Vivek
Malcolm VivekInternational Student, GEMS B
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