Course Description

This course examines successful strategies, business models, frameworks, funding, barriers and risks for introducing break-through products and services. Topics include business model innovation, strategic leadership, human centered and design-driven innovation, knowledge and change management.


Course Learning Outcomes

At the completion of this course, a student will be able to:

    1. Identify common characteristics of successful entrepreneurs and ventures – startup and corporate.
    2. Identify a range of strategy options for growing an entrepreneurial venture and their strengths and weaknesses.
    3. Examine management issues for entrepreneurial ventures and appropriate risk management techniques.
    4. Analyze issues around culture and the impediments to entrepreneurship and innovation.
    5. Appraise the commercial aspects that feature in entrepreneurship and innovation – commercial understanding, people, funding, sales, marketing, financial analysis.
    6. Understand the different forms of entrepreneurship and innovation.
    7. Understand many of the mechanisms that make entrepreneurs successful.
    8. Understand concepts such as Minimal Viable Product, A/B testing, product market fit, the Business Model Canvas, the Value Proposition Canvas.
    9. Apply Design Thinking to a specific project.
    10. Apply the Lean Startup methodology to a project within a corporation.

Area of Focus

This course focuses on the the introduction of business knowledge

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Course Length

Total Units

Course Cost

Mode of Learning

This course is 8 weeks long. It is broken up into weekly modules

This a 3 unit course. The units are required to complete the program

The total cost for this MBA course is $750. Payment is paid in full

The method of instruction for this MBA course is online

Course Resources

MBA Student’s

I completed my Integrated MBA from Gems B school in the year 2017. It has been a life changing experience throughout the course as its one of the best platforms to learn while you earn.  American Heritage University & Gems B School designed a course which allowed me to have the theoretical knowledge while studying and applying the same on field at the same time.
Vinod Nair
Vinod NairMBA Graduate
While I started my career as a Business Development Executive in an IT firm at the beginning of the corporate integrated MBA program offered by American Heritage University of Southern California, my career took a big leap step by step achieving several goals during the journey and ending up as a Business Head while I completed the MBA program.  Thanks to the American Heritage University of Southern California for designing this corporate integrated MBA program to benefit the individuals like me, helping me build my skill set and encouraged us to be Entrepreneurs.
Malcolm Vivek
Malcolm VivekInternational Student, GEMS B

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  • You Get Ready

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